What is Tagline?
A tagline could be a short, memorable phrase employed in marketing campaigns to convey the worth of a brand or its products. A tagline is, by definition, a pithy descriptor employed in marketing campaigns to speak the unique value proposition of a brand or its products. More broadly, a tagline's goal is to give consumers an enduring positive impression of the brand
How does a Tagline Works?
Businesses use marketing campaigns once they launch new or improved products or services, burgle new verticals or markets, or want to reinvent or differentiate themselves. Those campaigns aim to convey a promotional message to your target market and have the market act thereon, and firms develop taglines to assist in accomplishing that.
As a tagline is intended both to convey the worth of the brand or products promoted in marketing campaigns and to encourage consumers to create a positive association with the brand in a brief period of your time, it boils down to what's being sold and what differentiates it from the competition during a catchy and memorable way that provokes an emotional response about the known brand.
Types of Taglines
Taglines typically tackle one of five main styles:
Descriptive: These taglines highlight the brand or product promise. As an example, Walmart uses the tagline "Save Money. Live Better." It conveys the brand's promise to deliver low prices on everyday products.
Imperative: Imperative taglines like Nike's "Just Do It" demand that customers take action and frequently include a verb.
Provocative: These taglines are usually posed as a matter to induce consumers to judge whether or not they can improve some aspect of their lives. A famous example is "Got Milk?" for the California Milk Processing Board.
Specific: this sort of tagline highlights a firm's business. HSBC, as an example, once billed itself as "The world's local bank."
Superlative: These taglines position a brand because the best in its class. For instance, BMW has used the tagline "The ultimate driving machine" in relevance to its cars.